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What Is Sentiment Analysis

Sentiment analysis is contextual text analysis that identifies and extracts subjective information from the source material and helps a business understand the social sentiment of their brand, product or service while tracking online conversations. Sentiment Analysis, also known as Opinion Analysis, is a dedicated natural language processing application that helps determine if the data provided …

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What Are Named Entities And How Can Named Entity Recognition Be Used

Named Entity Recognition involves automatically scanning unstructured text to find “entities”, standardizing and classifying terms, for example, by the names of individuals, organizations (such as companies, government organizations, committees). These entities, known as named entities, refer to terms that represent real-world objects, such as the names of people, organizations, places, times, quantities, monetary values, percentages, …

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Improve Customer Service using Sentiment Analysis

Whether they indicate negative or positive sentiments, interactions with customers can be used to the good of the company. By personally contacting your customers, you can collect feedback and customer sentiment data that cannot be collected in any other way. Analysing customer sentiment helps to understand customers better, empathise with them and improve the perception …

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Monitor Your Brand Perception Online With Sentiment Analysis

Brand tracking can help you better understand the overall attitude of people towards your brand. Learning to analyze brand sentiment is essential to know exactly what customers think of your company, products or services. Understanding product reviews and customer reactions can give you a different perspective on how your audience feels about your brand and …

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Preserving Brand Image Online Using Social Media Tracking

Providing an excellent experience for your social media audience can increase customer satisfaction and increase brand loyalty. While some may not view social media as the most personal platform for building customer relationships, if done right, you can form meaningful connections with your online audience. Communicating with your online audience on a personal level can …

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