Mission
To help brands understand what people are saying across digital spaces by transforming mentions, comments, reviews, news, and public conversations into clear social listening intelligence.
Kommon Poll brand guidelines.
This page defines the Kommon Poll logo, colour system, typography, co-branding rules, and usage principles so every brand touchpoint feels clear, intelligent, and consistent.
Mission & Vision
Turning scattered public conversations into structured intelligence.
Kommon Poll exists to help organisations move from passive monitoring to active, evidence-led decision-making.
Vision
To become the intelligence layer for brand, PR, CX, marketing, and leadership teams that need reliable, multilingual, real-time visibility into public conversation.
Logo
The primary Kommon Poll mark.
The Kommon Poll logo combines a stylised K symbol with a clean wordmark. Use approved master logo files only. Do not recreate the wordmark by typing the name in a similar font.
Safe Margin
Give the logo room to breathe.
Always maintain clear space around the logo. The minimum clear space should be equal to the height of the lowercase “o” in the wordmark on all sides.
Use the full horizontal logo at 140px wide or larger in digital placements.
Use the standalone K icon for smaller placements such as favicons or compact UI.
Keep the logo away from busy imagery, low-contrast backgrounds, and crowded layouts.
Logo Don'ts
Protect the integrity of the mark.
Do not alter the logo in ways that reduce consistency, clarity, or recognition.
Don't recolour
Use only approved primary or inverse logo files.
Don't distort
Never stretch, compress, skew, or change proportions.
Don't rotate
Keep the wordmark horizontal and stable.
Don't use low contrast
Choose the right logo variation for each background.
Don't add effects
Avoid shadows, glows, outlines, gradients, and filters.
Kommon Poll
Don't recreate
Do not type the wordmark using another font.
Brand Colours
A focused blue system for trust, clarity, and intelligence.
The palette is designed for dashboards, reports, presentations, marketing collateral, and product UI.
Primary Blue
#1E4F91
Logo Accent Blue
#347DD6
Dark Accent
#0E1E31
Black
#000000
White
#FFFFFF
Signal Amber
#FFB000
Recommended usage ratio
Light 60%
Dark 25%
Primary 10%
Accent 4%
Amber 1%
Typography
Clear, structured, and analytical.
Red Hat Display creates strong brand moments. Open Sans supports readability across product UI, reports, dashboards, and long-form content.
Primary Type
Red Hat Display for hero titles, page headings, section headings, and card titles.
Clarity from conversation.
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Secondary Type
Open Sans for body copy, interface text, captions, metadata, reports, and descriptions.
Kommon Poll turns scattered public conversations into clear, structured intelligence for faster brand decisions.
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Co-Branding
Show relationships clearly without weakening the Kommon Poll identity.
Co-branding applies when Kommon Poll appears alongside Synapse AI or an external partner, client, integration, reseller, event, or campaign brand.
Partner Co.
With partners
Keep both logos similar in visual height, use clean high-contrast backgrounds, and avoid implying ownership, endorsement, sponsorship, or certification unless formally approved.
Usage Terms
Use the Kommon Poll marks accurately and consistently.
The term “Marks” includes the Kommon Poll name, logo, icon, wordmark, colour system, typography, product screenshots, design elements, and any other visual or verbal identity associated with the brand. By using the Marks, you acknowledge that they are owned by Synapse AI Labs.
Use approved assets
Only use official logo files and follow these guidelines for colour, spacing, and contrast.
Do not misrepresent
Do not imply ownership, endorsement, sponsorship, certification, or partnership unless approved.
Keep usage current
Synapse AI Labs may review usage and request changes where brand use is inconsistent or confusing.
Media Kit
Need approved brand assets?
Download the Kommon Poll brand kit for approved logo files, icon files, colour references, usage notes, and media-friendly brand assets.