use cases

Monitor Your Brand Perception Online With Sentiment Analysis

Brand tracking can help you better understand the overall attitude of people towards your brand. Learning to analyze brand sentiment is essential to know exactly what customers think of your company, products or services. Understanding product reviews and customer reactions can give you a different perspective on how your audience feels about your brand and …

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Preserving Brand Image Online Using Social Media Tracking

Providing an excellent experience for your social media audience can increase customer satisfaction and increase brand loyalty. While some may not view social media as the most personal platform for building customer relationships, if done right, you can form meaningful connections with your online audience. Communicating with your online audience on a personal level can …

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