Monitor Your Brand Perception Online With Sentiment Analysis

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Brand tracking can help you better understand the overall attitude of people towards your brand. Learning to analyze brand sentiment is essential to know exactly what customers think of your company, products or services. Understanding product reviews and customer reactions can give you a different perspective on how your audience feels about your brand and how you can improve those feelings.    

Sentiment analysis is an effective way to stay in the spotlight and track social media so you know what your brand’s users are saying and feeling. Consumer sentiment on social media is one of the most important yardsticks for measuring your online marketing efforts and adds depth to your social media performance tracking, allowing you to understand the content and the context of what users are saying online. Social media sentiment analysis tools can help you keep up with audience expectations of your brand. Sentiment tracking offers essential customer service and support benefits.    

Emotion monitoring is an excellent way for your customer service team to track customer dissatisfaction and solve problems before negative emotions develop. Analyzing customer sentiment is one of the best ways to gauge the general public’s perception of events, products, events, and even your brand. Therefore, it sheds light on how users perceive your brand and helps you build better and more robust social media strategies and is important not to neglect sentimentality when formulating an analysis strategy.

To support healthy businesses and satisfied customers, start by tracking sentiment associated with your brand. By monitoring brand sentiment, you can start building your brand. Plus, by tracking online and social media mentions, you can get a clearer, more realistic view of your brand sentiment and get to know your customers better. Sentiment tracking will not only show how consumers are feeling, but it will also help you find influencers who speak positively about your brand.    

Using social listening tools can help you learn more about your community and their overall view of your brand. By examining the opinions expressed in written online communications, such as social media comments, reactions under blog posts, customer reviews, or written survey responses, you can measure the views of customers and employees about your brand or specific topics. The collected data can then be used to create more substantial and more effective online strategies. Continuous monitoring of attitudes and opinions also helps brands identify weaknesses and improve the areas of the effectiveness of the products, the services they provide, and even the customer support they provide.    

In addition to monitoring your brand’s reputation, it’s also vital to track potential feedback that can help you identify products or services that need improvement. Listening to online reviews and comments, and developing a process to respond to and resolve these issues, can build public confidence in your brand and show that you care about your customers’ opinions. Understanding customer reactions and product reviews can give brands unique insights into what customers are already thinking and how to improve those feelings. Examining the views and sentiments that make up your brand’s online pages is one of the best ways to articulate customer perceptions and develop more assertive and more effective online strategies.    

Whether you want to rally your online brand community or leverage the power of social media to drive sales, sentiment analytics can help you. Tracking sentiment around your marketing campaigns and how they affect consumers’ perception of your brand versus your competitors will allow you to change what isn’t working. And if you see negative sentiment around a competitor’s campaign, you can direct the conversation towards your brand and attract a new customer. If you understand the sentiment behind consumer comments, you’ll know what they think of your brand.    

Brand sentiment can express positive, negative, or neutral opinions in customer comments. Rather than focusing solely on quantitative data (likes or number of comments), the brand sentiment goes even further, analyzing the context of the interaction to gain deeper insights. Monitoring consumer sentiment during a product launch will reveal all positive and negative mentions. Tracking your competitors’ brand sentiment with competitor analytics is just as important as monitoring yourself.    

Sentiment analysis delivers unique insights through robust data analytics, helping you better understand your customers and competitors so you can offer better services, improve your products, and maintain a solid online reputation. Sentiment analytics and data-driven listening tools can help you expand your marketing strategy and ultimately improve brand performance. There are many tools out there to help you track public opinion about your brand online, conveniently and in real-time.

Kommon Poll allows users to track online customer sentiment on social media and large-scale traditional media in real-time and analyses the sentiment of each of these mentions. You can also segment sentiment by sources and get an overall sentiment score for your keyword using complex filters. It doesn’t end there! We also provide Named Entity Recognition, and other mention analysis features to identify relationships between various mentions better. It also includes Sentiment tracking for individual sources separately to help you identify potential divergences and biases in sources.

Try out Kommon Poll now with a free trial!


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