Analyze

Turn raw mentions into decisions your team can act on.

Kommon Poll converts online conversations into summaries, visual patterns, comparisons, and report-ready insights so you can move from data collection to strategic action faster.

Kommon Poll intelligence view
Live signal scan
Analysis illustration
SignalAI summaries and themes
SignalCross-channel comparisons
SignalCustom reports and visuals
SignalDrill-down mention analysis
Why it matters

Analysis should explain what changed, why it matters, and what to do next.

Many listening tools stop at volume charts and mention lists. Useful analysis requires structure: what topic is driving the conversation, who is saying it, which channels matter, and whether the signal is positive, negative, urgent, or strategic.

Kommon Poll helps teams interpret their data through dashboards, filters, summaries, comparisons, and reporting workflows. Instead of manually reading every mention, teams can quickly understand patterns and focus attention where it matters.

The platform is designed to support both quick checks and deeper reporting: daily monitoring, campaign reviews, competitor benchmarking, board updates, and customer experience analysis.

Custom reports

Generate structured reports for leadership, clients, campaigns, crises, competitors, or customer experience reviews.

Data visualization

View conversation volume, sentiment, source distribution, topic trends, and performance changes in clear dashboards.

Comparative analysis

Compare time periods, brands, campaigns, competitors, channels, and topics to understand movement.

Capabilities

What your team can do with Kommon Poll.

Each workflow combines monitoring, filtering, AI interpretation, and reporting so the page is useful beyond a simple feature description.

Custom reports

Generate structured reports for leadership, clients, campaigns, crises, competitors, or customer experience reviews.

Data visualization

View conversation volume, sentiment, source distribution, topic trends, and performance changes in clear dashboards.

Comparative analysis

Compare time periods, brands, campaigns, competitors, channels, and topics to understand movement.

Sentiment analysis

See how positive, negative, and neutral conversation changes over time and across sources.

Cross-channel analysis

Understand whether an issue is isolated to one platform or spreading across the wider market.

Collaboration tools

Share findings with stakeholders so teams can align on response, strategy, and reporting.

Use cases

Practical ways to apply this workflow.

Use these examples as starting points for configuring searches, alerts, dashboards, and reports around the outcomes your team needs.

Weekly performance reviewSummarize brand mentions, sentiment shifts, sources, top posts, and key themes.
Campaign post-mortemCompare before, during, and after campaign conversation to identify reach, reaction, and message fit.
Stakeholder reportingProduce concise summaries for leadership, PR, marketing, CX, or agency clients.
Issue investigationDrill into a negative spike to understand root causes, source channels, and recommended responses.
Workflow

A clearer path from public data to action.

Kommon Poll is designed to make public conversation easier to operationalize: define the scope, collect the signal, interpret the pattern, and share what matters.

01

Collect the right data

Begin with a search scope that includes brands, topics, channels, and competitors.

02

Filter into useful segments

Separate mentions by source, sentiment, language, relevance, topic, author, and timeframe.

03

Summarize the signal

Use dashboards and AI summaries to identify the drivers behind the numbers.

04

Create the next action

Turn findings into recommendations, reports, alerts, or follow-up searches.

Common questions

What teams usually ask about analysis.

What is the difference between monitoring and analysis?

Monitoring tells you what is being said. Analysis explains patterns, drivers, risks, opportunities, and recommended actions.

Can reports be customized?

Yes. Reports can be structured around use cases such as crisis, competitor, campaign, PR, customer experience, or executive summaries.

Can I compare multiple brands or competitors?

Yes. You can compare share of voice, sentiment, topics, channels, and changes over time when the searches are configured correctly.

Related workflows

Explore more ways to use Kommon Poll.

Connect this page with adjacent workflows so users can understand the broader value of public conversation intelligence.

Get started

Make your listening data easier to understand and share.

Kommon Poll helps teams convert raw conversation data into clear analysis, visuals, and reports.