Comprehensive data collection
Track competitor mentions across social, review, news, forum, blog, and web channels.
Competitors
See how your brand performs against the market.
Kommon Poll helps teams benchmark share of voice, sentiment, engagement signals, channel activity, and audience conversation across competitors.
Kommon Poll intelligence view
Live signal scan
SignalShare of voice
SignalCompetitor sentiment
SignalCampaign comparison
SignalChannel and engagement trends
Why it matters
Competitor intelligence should show movement, not just mentions.
Competitors influence customer expectations, campaign performance, media narratives, and category positioning. If your team only watches your own brand, you miss the context that explains why perception is changing.
Kommon Poll helps teams monitor competitors alongside your own brand. It shows who is gaining attention, which messages are resonating, where sentiment differs, and what topics are creating opportunity or risk.
This supports marketing strategy, agency reporting, product positioning, brand health tracking, and leadership decision-making.
Comprehensive data collection
Track competitor mentions across social, review, news, forum, blog, and web channels.
Share of voice
Measure the proportion of category conversation associated with each brand or topic.
Share of influence
Identify which brands are being discussed by higher-impact authors, communities, or channels.
Capabilities
What your team can do with Kommon Poll.
Each workflow combines monitoring, filtering, AI interpretation, and reporting so the page is useful beyond a simple feature description.
Share of voice
Measure the proportion of category conversation associated with each brand or topic.
Share of influence
Identify which brands are being discussed by higher-impact authors, communities, or channels.
Engagement benchmarking
Compare activity around official pages, campaigns, content, and audience response.
Omni-channel competitor trends
Understand how competitor visibility changes across platforms and time periods.
Messaging gap discovery
Find topics competitors own, customer pain points they fail to address, and openings for your brand.
Use cases
Practical ways to apply this workflow.
Use these examples as starting points for configuring searches, alerts, dashboards, and reports around the outcomes your team needs.
Workflow
A clearer path from public data to action.
Kommon Poll is designed to make public conversation easier to operationalize: define the scope, collect the signal, interpret the pattern, and share what matters.
01
Define the competitive set
Add direct competitors, alternative solutions, category terms, and campaign names.
02
Track across channels
Collect mentions, engagement signals, sentiment, and source distribution.
03
Compare performance
Review share of voice, sentiment, topics, campaigns, channels, and author activity.
04
Use the gap
Adjust messaging, campaign timing, content themes, product positioning, or response strategy.
Common questions
What teams usually ask about competitor analysis.
Can I compare multiple competitors at once?
Yes. You can set up a competitive landscape and compare brands by volume, sentiment, sources, and themes.
What is share of voice?
Share of voice is the proportion of relevant conversation associated with each brand or topic in a defined search scope.
Can competitor insights support campaigns?
Yes. They can reveal content gaps, message opportunities, audience concerns, and competitor moments to respond to.
Related workflows
Explore more ways to use Kommon Poll.
Connect this page with adjacent workflows so users can understand the broader value of public conversation intelligence.
Get started
Know where your brand stands before the market moves again.
Use Kommon Poll to track competitors, benchmark performance, and identify strategic openings.