Real-time monitoring
Track brand mentions, complaints, review changes, media coverage, and public commentary around sensitive topics.
Manage
Detect reputation risks before they spread.
Kommon Poll helps teams monitor negative spikes, complaints, misinformation, influencer activity, and emerging issues so they can respond with context and protect brand trust.
Kommon Poll intelligence view
Live signal scan
SignalNegative spike alerts
SignalIssue and complaint clusters
SignalMisinformation monitoring
SignalCrisis-ready reporting
Why it matters
Crisis management starts before the crisis is obvious.
Reputation risk often begins as a small cluster of comments, a review pattern, a viral post, a creator narrative, or a complaint that moves across channels. If teams only notice it after it reaches mainstream attention, response options narrow quickly.
Kommon Poll helps teams detect and understand these signals earlier. It shows where the issue started, how fast it is spreading, what audiences are saying, and which messages or sources are shaping perception.
The platform supports a more disciplined response process: detect, verify, assess, brief, respond, and report.
Real-time monitoring
Track brand mentions, complaints, review changes, media coverage, and public commentary around sensitive topics.
Issue detection
Identify recurring negative themes, operational complaints, misinformation, or sudden changes in sentiment.
Severity context
Assess whether a spike is isolated, spreading, influencer-led, media-driven, or linked to a known event.
Capabilities
What your team can do with Kommon Poll.
Each workflow combines monitoring, filtering, AI interpretation, and reporting so the page is useful beyond a simple feature description.
Issue detection
Identify recurring negative themes, operational complaints, misinformation, or sudden changes in sentiment.
Severity context
Assess whether a spike is isolated, spreading, influencer-led, media-driven, or linked to a known event.
Source mapping
See which platforms, posts, pages, or authors are driving the conversation.
Response support
Brief PR, CX, leadership, and operations teams with summarized context and recommended next steps.
Post-crisis learning
Review what happened, how sentiment shifted, and which responses helped or failed.
Use cases
Practical ways to apply this workflow.
Use these examples as starting points for configuring searches, alerts, dashboards, and reports around the outcomes your team needs.
Workflow
A clearer path from public data to action.
Kommon Poll is designed to make public conversation easier to operationalize: define the scope, collect the signal, interpret the pattern, and share what matters.
01
Set priority watch areas
Monitor brand names, leaders, products, locations, campaigns, competitors, and sensitive keywords.
02
Detect unusual movement
Use alerts, spikes, and negative sentiment clusters to identify early risk.
03
Diagnose the issue
Review sources, comments, topics, languages, and spread patterns.
04
Coordinate response
Prepare internal updates, response guidance, stakeholder summaries, and follow-up monitoring.
Common questions
What teams usually ask about crisis management.
Can Kommon Poll tell whether something is a real crisis?
It can help assess scale, speed, source, sentiment, and topic context. Your team still makes the final judgement based on business risk.
Can alerts be customized?
Yes. Alerts can be configured around keywords, sentiment, spikes, sources, and priority topics depending on your setup.
Can this help after a crisis?
Yes. Post-incident analysis can show what drove the issue, how sentiment changed, and what lessons should shape future response.
Related workflows
Explore more ways to use Kommon Poll.
Connect this page with adjacent workflows so users can understand the broader value of public conversation intelligence.
Get started
Give your team earlier warning and clearer context.
Use Kommon Poll to monitor reputation risk, understand issue drivers, and respond with confidence.