Narrative monitoring
Track how people frame your brand, leaders, campaigns, issues, and competitors.
PR Professionals
Protect reputation with earlier signals and clearer context.
Kommon Poll helps PR teams monitor media, social, creator, review, and forum conversations so they can understand narratives, manage risk, and brief stakeholders faster.
Kommon Poll intelligence view
Live signal scan
SignalNarrative tracking
SignalCrisis and issue alerts
SignalMedia and social monitoring
SignalStakeholder-ready briefs
Why it matters
PR teams need to know how narratives form, spread, and shift.
Public perception moves across more than news coverage. A narrative can begin in comments, reviews, creator posts, groups, forums, or local-language discussions before reaching mainstream attention.
Kommon Poll gives PR professionals a wider lens on reputation. It helps teams monitor sensitive topics, track sentiment, identify key posts, understand audience reaction, and brief stakeholders with evidence.
This supports proactive communications, crisis response, reputation management, campaign evaluation, and executive advisory work.
Narrative monitoring
Track how people frame your brand, leaders, campaigns, issues, and competitors.
Crisis early warning
Detect negative spikes, misinformation, complaint clusters, and emerging public risk.
Media and social integration
Understand how news, social posts, reviews, and community discussions interact.
Capabilities
What your team can do with Kommon Poll.
Each workflow combines monitoring, filtering, AI interpretation, and reporting so the page is useful beyond a simple feature description.
Crisis early warning
Detect negative spikes, misinformation, complaint clusters, and emerging public risk.
Media and social integration
Understand how news, social posts, reviews, and community discussions interact.
Sentiment and topic analysis
Identify the emotions and themes driving public reaction.
Stakeholder briefs
Create concise updates for leadership, clients, communications teams, or crisis committees.
Post-incident analysis
Review what happened, how sentiment moved, and which channels shaped the outcome.
Use cases
Practical ways to apply this workflow.
Use these examples as starting points for configuring searches, alerts, dashboards, and reports around the outcomes your team needs.
Workflow
A clearer path from public data to action.
Kommon Poll is designed to make public conversation easier to operationalize: define the scope, collect the signal, interpret the pattern, and share what matters.
01
Monitor reputation keywords
Set up brand, executive, campaign, issue, and competitor watchlists.
02
Assess narrative movement
Track source, velocity, sentiment, authors, channels, and topic drivers.
03
Brief the right people
Prepare internal context, risk level, suggested action, and evidence.
04
Measure response impact
Monitor whether conversation stabilizes, shifts, or escalates after communication efforts.
Common questions
What teams usually ask about for pr teams.
Can PR teams monitor news and social together?
Yes. Kommon Poll is designed to bring multiple public sources into one intelligence view.
Can it detect misinformation?
It can help identify narratives, inaccurate claims, and repeated patterns. Teams should still verify facts before responding.
Can this support crisis reporting?
Yes. It can support crisis updates, post-incident reviews, and stakeholder briefs.
Related workflows
Explore more ways to use Kommon Poll.
Connect this page with adjacent workflows so users can understand the broader value of public conversation intelligence.
Get started
Give your communications team a stronger early-warning system.
Use Kommon Poll to monitor narratives, manage risk, and brief stakeholders with clearer evidence.