Understanding how your target audience feels about your brand is more important than ever in a world where the customer is always right. And with the advent of social media, it’s easier than ever to find out what people are saying about you online.
One way to get a pulse on your audience’s sentiment is to use online sentiment analysis. This is a process of using Natural Language Processing (NLP) to identify and extract opinions from the text automatically.
There are a number of sentiment analysis tools available online. IBM Watson, Google Cloud Natural Language, and Microsoft Azure Text Analytics could be used by technically savvy individuals, and tools such as KommonPoll are designed to help the everyday user.
To use sentiment analysis in your marketing campaigns, start by setting up a listening program to track what people are saying about your brand online. You can do this with a tool like KommonPoll, Hootsuite Insights or Mention.
Once you have a good understanding of the sentiment around your brand, you can start to adjust your marketing campaigns accordingly. For example, if you see that people are generally positive about your brand but have negative things to say about your customer service, you can focus your next marketing campaign on highlighting your excellent customer service.
By using sentiment analysis, you can better understand how your target audience feels about your brand and adjust your marketing campaigns accordingly. This will help you create more successful marketing campaigns that resonate with your audience and convert into sales.