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Coca-Cola’s Kottu Beat Party Campaign – A Case Study in Community Engagement and Business Success

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Let’s dive into one of the biggest celebrations of the month – Coca-Cola’s Kottu Beat Party – a true testament to the power of cultural engagement, community building, and strategic marketing. The Coke Kottu Beat Party brought Sri Lankan street food, music, and community spirit to life. Held across multiple cities, it connected food lovers, …

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The Importance of User-Generated Content (UGC) and Why You Should Track It 

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In today’s fast-paced digital world, User-Generated Content (UGC) is reshaping how brands connect with their audiences. Unlike traditional marketing, UGC is created by real people—your customers, fans, and followers—who share their genuine experiences. From social media posts to reviews, UGC provides invaluable insights into consumer behavior and preferences. Let’s explore why UGC is vital for …

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